How the UFC and Reebok Changed the Sponsorship Landscape in MMA
By: Teddy Montemayor & John Bieschke On December 2, 2014 it was revealed that Reebok would become the sole fight apparel provider and official sponsor of the Ultimate Fighting Championship (UFC). The UFC announced a deal would go into effect on July 6, 2015 and under the terms of the agreement Reebok would pay the […]